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Reports

What’s Working In ABM In 2020?

What’s Working In ABM In 2020?

When most of the world went into lockdown back in March 2020, sales and marketing teams scrambled for new ways to stay close to customers and key prospects when face-to-face meetings were no longer an option. The renewed focus on getting closer to customers and providing more relevance and interactions in all touch points has resulted in many companies upping…
2020 Lead Nurturing Survey Report

2020 Lead Nurturing Survey Report

Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel Content, Intent/Engagement Data With the impact of COVID-19 influencing many B2B companies' daily operations, lead nurturing is now more important than ever to keep prospects engaged and help sales accelerate stalled deals and opportunities. According to Demand Gen Report's 2020 Lead Nurturing & Acceleration Benchmark…
2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies

2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies

As most B2B brands have been forced to go all-in with digital marketing and sales initiatives during most of 2020, having an accurate and actionable database has become an even bigger business priority. Businesses looking to connect the dots on buyer behavior between campaigns and channels are quickly realizing that a clean and complete database is essential to tracking the…
What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate the transition toward a digital-only mindset. While some traditional strategies have taken a backseat, others are being tweaked and expedited to cater to audiences working from home. This has led B2B organizations to rethink their ad strategies and shift ad dollars to drive greater demand…
Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

The increased utilization of intent data among B2B organizations has already been well documented in research reports and case studies. However, while deployments are expanding, many B2B orgs view intent data solely as a source to flag companies that may be in research mode for immediate marketing or sales outreach. However, a new study from Demand Gen Report has uncovered…