Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human rate.
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital.
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation.
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study from Winterberry Group, with 42% spending on CTV and 39% spending on display — but I think both numbers should be closer to 100%.
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu, prior CEOs of Totango and Catalyst, respectively.
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across the globe.
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights.
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion with her closing keynote, “Authentic At Scale: A New Model For The Modern B2B Marketer.” Throughout her Barbie-themed discussion, Handley outlined the paradoxical world of B2B marketing and why it’s overdue for a refresh.
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a host (pun intended) of industry all-stars taking the stage with sessions ranging from AI to ABM — and even musicals!
Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing units, secure imagery from leading image providers and photographers and double the size of its team by the end of 2024.
