Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According to the company, this marks the first enterprise chat offering that leverages GPT and retrieval-augmented generation (RAG) capabilities for a dynamic, brand-safe web chat experience.

TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s user-generated insights to help deliver contextually relevant content experiences to audiences.

Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams and more to assess performance, prioritize projects and optimize experiences. With data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses.

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future looks bright for email, with the global marketing email market expected to hurtle toward a $17.9 billion valuation by 2027.

Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager AI Email Assistant. Based on an OpenAI model, Voyager AI Assistant seeks to help users create fluent and engaging emails directly in the platform. The feature is available in Standard and Mass Emails, Email Sequences and emails sent via Automatizer. 

Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback.

Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on acquisition, not impressions or clicks.

On Feb. 1, 2024, Yahoo and Google implemented new bulk email sending rules to help pare down the amount of unwanted emails sent to inboxes. Bulk senders — which Google classifies as those who send more than 5,000 messages to Gmail addresses in one day — are now facing several new rules and guidelines to inform their sending strategies.

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through the launch of AUDIENCE. The new release seeks to help marketers access niche audience segments and more precisely refine their targeting strategies.