Content Marketing

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion with her closing keynote, “Authentic At Scale: A New Model For…

February 29, 2024
Written by Kelly Lindenau

#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a host (pun intended) of industry all-stars taking…

February 28, 2024
Written by Kelly Lindenau

Corporate Visions Releases New Customer Feedback Tool, TruVoice

Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback.

February 8, 2024
Written by Kelly Lindenau

Vende Digital Teams Up With Jasper

Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to help B2B companies transform their marketing through AI tools.

December 5, 2023
Written by Kelly Lindenau

Uberflip Reveals New C-Suite Appointments

Uberflip, a content engagement platform, announced Jeremy Schultz as the company's new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip's next chapter with plans to steer the company toward continued success and growth.

November 29, 2023
Written by Kelly Lindenau

What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that…

November 29, 2023
Written by Kelly Lindenau

Pipedrive Enhances ‘Automations’ Feature With 2 Updates

Pipedrive, a sales CRM for small businesses, revealed two updates to its Automations feature, which is designed to help admins build and set up efficient workflows with their teams. Automations seeks to empower users to design, customize and implement automated tasks, ranging from lead management to sales procedures.

September 29, 2023
Written by Kelly Lindenau