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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Programmatic Advertising Tricks For B2B Marketers

Programmatic Advertising Tricks For B2B Marketers

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study from Winterberry Group, with 42% spending on CTV and…
Totango & Catalyst Unify Product Offerings Through Merger

Totango & Catalyst Unify Product Offerings Through Merger

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu, prior CEOs of Totango and Catalyst, respectively.
Digitalzone Expands C-Suite With 2 New Hires

Digitalzone Expands C-Suite With 2 New Hires

Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across the globe.  
Photoroom Secures $43M In Series B Funding; Releases Suite Of AI Tools

Photoroom Secures $43M In Series B Funding; Releases Suite Of AI Tools

Photoroom, an AI photo editor, closed a $43 million Series B funding round led by new and previous investors, bringing the company’s total funding to $64 million. With the capital, the company plans to invest in more graphics processing units, secure imagery from leading image providers and photographers and double the size of its…
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale possible. Marketing’s holy grail — hyper-personal, self-sustaining flywheels that leverage data to eliminate friction on the customer journey— is finally within reach. According to Salesforce research, more than one-half of surveyed marketers…
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