COVID-19 Update
Subscribe

Reports

What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments

What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments

Successful demand generation is an increasingly elusive task for many B2B marketers, as they must balance multichannel engagement, self-service capabilities and tailored content with privacy restrictions and concerns. But these challenges haven't stopped marketers from innovating: They're now prioritizing quality over quantity and investing in marketing operations to build more authentic relationships with potential customers. Leveraging hot-off-the-press insights from Demand…
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

To accelerate sales in 2023, B2B companies must focus more on increasing customer value through storytelling, partnerships and data. Research has found that B2B buyers are between 57% and 70% through their buying journey before contacting sales, which heightens the need to reach prospects proactively and accurately through different mediums. With modern buyers craving more personalization and privacy, sales teams…
What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

According to the "State of Marketing Automation 2022" survey, 38% of respondents cited improving data and decision-making as an important advantage of marketing automation, and 43% are focused on improving the customer experience. In other words, spammy, impersonal outreach doesn't cut it anymore. With desires to increase customer acquisition and bolster brand loyalty, marketers are adding as many new contacts…
State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must reinvent their strategies to better reach potential buyers. The good news is there are more opportunities for creative solutions and pioneering approaches than ever before. This report will highlight the most effective ways to drive leads and re-engage past customers, featuring insights from leading industry…
What’s Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices

What’s Working In Revenue Management & Metrics? Increased RevOps Adoption Creates Need For Stronger Data Practices

By 2026, Gartner forecasts that 65% of B2B sales organizations will transition from intuition-based decision making to data-driven decision making, deploying technology that unites workflow, data and analytics. As such, many companies are turning toward revenue operations (RevOps) to unite data across teams and better operationalize revenue strategies. In fact, nearly half (48%) of companies currently leverage a RevOps approach,…
2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

2023 CMO Outlook Guide: Top Priorities & Challenges Of Modern Marketing Leaders

The CMO role continues to evolve as marketing leaders face constant pressure to generate revenue and drive growth in a post-pandemic world, while keeping their head above water to thrive in the age of the customer. In this report, eight heads of marketing from different industries and various stages of growth will sound off on their top challenges and priorities…
State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

State Of Intent/Signal Data: Marketers Integrating Third-Party Data To Increase Relevance & Personalization While Meeting Privacy Demands

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep. To that end, almost a third of marketers plan to invest in intent data throughout the…