Content Marketing

Highspot Unveils Content Sharing, Analytics Updates To Sales Enablement Platform

Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics.

September 1, 2015
Written by Brian Anderson

Get Smart Content Gains $3.5M To Enhance Platform, Expand Sales Force

Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand's platform, which is designed to boost content personalization for B2B organizations.

August 27, 2015
Written by Brian Anderson

Unmetric Unveils Competitive Analysis Tool For Social Channels

Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with real-time insights into competitors’ social media activities.

August 11, 2015
Written by Brian Anderson

SurveyMonkey Acquires TechValidate To Expand Content Creation Offerings

SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from the data gathered through the company's survey collection and analysis services. TechValidate is…

August 10, 2015
Written by Brian Anderson

Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content

A recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand's messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company's marketing and non-marketing teams. The study, From Content To…

August 4, 2015
Written by Brian Anderson

PulsePoint Launches Programmatic Content Marketing Platform

PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to process real-time contextual, audience, editorial and page-level behavioral data. This is designed to help marketers optimize cross-device…

July 6, 2015
Written by Steve Scafidi

TrackMaven's Competitive Content Intelligence

TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the performance of their content marketing initiatives. This in turn helps them craft editorial calendars…