Content Marketing

SnapApp Raises $12M To Enhance Platform, Expand Team

SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The company also anticipates using the funding — led by Providence Equity Partners — to expand its team.

November 4, 2015
Written by Kim Zimmermann

Generating High-Quality Leads With Interactive Content

ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles.

November 4, 2015
Written by Brian Anderson

Conductor Adds Features To Match Content To Search Intent

Conductor added three new marketing technologies to its web presence management platform designed to help marketers target buyers' search intent, discover competitive gaps and optimize content for maximum exposure and revenue growth.

October 29, 2015
Written by Kim Zimmermann

Oracle Marketing Cloud Adds Real-Time Personalization Features

In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015.

October 28, 2015
Written by Brian Anderson

Creating Interactive Content With Ceros

Ceros is a cloud-based interactive content creation platform designed to enable marketers to produce engaging digital content.

October 20, 2015
Written by Brian Anderson

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content Science.

October 16, 2015
Written by Kim Zimmermann

The ClearVoice Content Creation Platform

ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform.

October 13, 2015
Written by Brian Anderson