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White Papers

Boosting ROI With "Multi-tenant Marketing Automation"

Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.” Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to: Automate…

The Critical Role of Time in Successful Demand Generation Programs

The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being…

Data Rich - The Payoff Of Marketing Measurement On Revenue Performance

As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to…

The Move From Transactional To Behavioral Marketing

Building The Business Case for An Integrated Customer Acquisition Model The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics…

The Hidden Costs Of Multiple Marketing Tools

Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today. Download Now. 

Blueprint For Using Content To Connect With Buyers

New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to…

Data Driven Audience Segmentation

Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment. This white paper covers: Categorization when…