Build Lead-Gen Lures with Video
Using Internal Resources and Online Presentation Tools
This white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers:
- How and why leading BtoB marketers are expanding their use of video in demand generation
- Why production costs can sometimes be a barrier to increased use of video
- How some marketers are using new tools and techniques to surmount that cost barrier
- How to build your videos into digestible segments
- Why it's important to incorporate interactivity into your video deployment, and
- How to integrate a "call to action" into your online video to make it work MUCH harder at generating incremental sales
Download White Paper today.