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E-books

The Marketing Automation Success Kit

The Marketing Automation Success Kit

Kickstart your marketing automation success with this five-step starter kit Marketing automation has many features and capabilities that can make a marketer's life easier. However, the task of implementing and maintaining a marketing automation system can sound rather daunting. Fear not! Here's a step-by-step guide to setting yourself up for marketing automation success. Preparing for implementation success; Streamlining lead management;…
The Complete Guide To Lead Nurturing

The Complete Guide To Lead Nurturing

Today's B2B buyers don't want any distractions, meaning marketers have to have relevant and contextual content available for their prospects when and where they want it. Lead nurturing provides marketers an automated way to map out campaigns and provide prospective buyers with the content they need to make a purchase decision. Ready to kick your marketing up a notch with…
How To Profit From Account-Based Marketing

How To Profit From Account-Based Marketing

Too often B2B companies focus on leads instead of the accounts they are actually marketing, servicing and selling to. Account-based marketing (ABM) put the focus back where it should be. With the right strategy and technology, marketers can take advantage of all the benefits of ABM and see the real and repeatable gains in sales and ROI reported by others…
Spice Up Your Marketing Funnel With Enhanced Insights

Spice Up Your Marketing Funnel With Enhanced Insights

B2B marketers are involved with leads far further down the funnel than ever before. This leads to more data in measuring marketing success and more accountability in driving sales. Today's marketers need full-funnel vision to ensure that the ingredients they are using to attract, nurture, convert and delight customers are working. Fill out the form for best practices and insights…
Building A Demand Factory™: A Metaphor For Modern Marketing

Building A Demand Factory™: A Metaphor For Modern Marketing

Now is the best time to kickstart your "Demand Factory" to bring a greater level of repeatable, scalable processes to marketing efforts. Don't know where to start? Download this E-book and see how you can generate predictable, repeatable demand. The four core areas of the Demand Factory that can turn your marketing organization into a powerhouse; The systems, people and…
2016 Global Marketing Imperatives

2016 Global Marketing Imperatives

Even as more companies adopt content marketing strategies, they face growing problems — especially as they grow outside of their hometowns and home countries. Creating and sharing engaging content in all its forms with audiences across the globe requires more than just translation to make it successful. Fill out the form below for insights, anecdotes and case studies from thought…
8 Steps To Initiating The Right Launch Sequence For Your Referral Program

8 Steps To Initiating The Right Launch Sequence For Your Referral Program

Perhaps nothing cuts throughout the marketing clutter more than a referral from one colleague or friend to another. In fact, almost half (43%) of marketers who regularly use referral programs have acquired 35% or more of their new customers via referrals, according to Gigaom Research's Digital Marketers Survey. However, getting started may seem daunting to many marketers. This E-book shows…