For sophisticated B2B marketers, social media is no longer an afterthought. Today, marketers who successfully integrate social media are more likely to reach decision makers in and out of work, build relationships and engage with buyers in a meaningful way. Download this E-book to learn about the vast opportunities available on LinkedIn to generate awareness, high-quality leads and ultimately revenue,…

In today's always-on and highly connected world, a marketer's job description may need to include technology know-how. But even though many marketers have heard of marketing automation — and most know something about it — many still need help understanding how to take advantage of what is the cornerstone of contemporary B2B marketing operations.Download this E-book to learn how B2B…

There was a time when marketing success was measured mainly by the number of generated leads. However, today's marketers need to focus on more than top-of-funnel leads; nurturing leads and finding effective ways to convert them throughout the buying funnel is what makes marketing campaigns shine. This E-book will show you the 10 ways sales organizations can accelerate the sales…