With an in-person event in Scottsdale, Ariz. not in the cards this year, the 2021 B2B Marketing Exchange kicked off on Monday, Feb. 23 in a virtual format. The B2BMX Online Experience 2021, hosted by Demand Gen Report, focused on delivering informative sessions to help marketers refresh their minds, renew…

Last year, the B2B space underwent rapid evolvement as it suddenly needed to create more comprehensive business strategies that capitalized on digital experiences in all forms. To help organizations with this adaptation, MSQ, a tech-enabled marketing communications group, brought together nine agencies of 800 people across 12 global offices to…

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…