Industry Insights

2021 Channel Tech M&A: Capital Investments Reflect Partner Program Complexity, Their Future Value Too

With still one calendar page to turn, there’s plenty of time for the news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as…

December 8, 2021
Written by Terry Moffatt, Channel Marketer Report

Q&A With Momentive: Analyzing GetFeedback Innovations & The Industry-Wide Prioritization Of CX

Agile experience management platform Momentive, formerly SurveyMonkey, revealed new capabilities of its customer experience (CX) platform GetFeedback to help users create and close feedback loops faster.

November 16, 2021
Written by Kelly Lindenau

Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies

The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a rapid rate, but the old adage “too much of a good thing is bad” has come into play. B2B buyers are now swimming in a vast ocean of digital content, but they’re…

November 10, 2021
Written by Michael Rodriguez

#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success

2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry still grapples with the effects of the Covid-19 pandemic that seemingly blended 2020 and 2021 together, marketers are hopeful that the new year will present new opportunities for success. With that in mind, Demand Gen Report’s 2021 edition…

November 9, 2021
Written by Klaudia Tirico & Kelly Lindenau

Is Content Curation The Missing Link To ABM Success?

ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale their efforts. Oh, yes, and ensure the content they’re providing target accounts engages them and encourages further brand interaction.…

November 1, 2021
Written by Kelly Lindenau

INBOUND 2021 Recap: Customer-Centricity, Community-Building & The Demise Of ‘Cookie-Cutter’ Marketing

The B2B industry has spent the past two years in a rapidly changing digital and societal workspace, and there’s no better time than the present to examine and analyze new approaches to content, cookies and diversity — in other words, the customer experience (CX). Thus was the focus of INBOUND…

October 20, 2021
Written by Kelly Lindenau

Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives

Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to help companies navigate through shifting buying experiences, deliver compelling customer experiences (CX) and better understand each customer.

October 19, 2021
Written by Kelly Lindenau