Marketing Analytics

Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed

Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of marketing resources and 33% say it has streamlined the customer acquisition path.

June 26, 2019
Published in Blog
Written by Elise Schoening

Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences

The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses are finding innovative ways to aggregate and understand their customer data — all while offering simplified, streamlined customer experiences.

June 24, 2019
Written by Brian Anderson

Turn Your Data Points Into A Data Picture

“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, head of sales, CEO, or just that curious little reporting angel on your shoulder — we all want proof that our marketing is having an impact. Here’s the problem:…

June 21, 2019
Written by Janet Polyakov, Terminus

Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data

Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies with diverse and specific needs. The Aqfer approach is designed to make it easier to handle the large-scale complexity of modern ad tech and martech data management, as well as allow channel providers to focus on…

June 24, 2019
Written by Brianna Ruback

Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers

Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data platform (CDP) race. The company detailed that Customer 360 will be designed to act as a data layer underneath its Marketing, Sales, Service and Commerce Cloud offerings.

June 19, 2019
Written by Brian Anderson

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated that they are reticent to dig in — and just as reticent…

June 17, 2019
Written by Chris Emme, Eyeota

Adobe Launches Technology Previews To Put AI Innovations In Customers’ Hands

Adobe unveiled Technology Previews, which are designed to use AI and machine learning technology to help users test out new analytics innovations in real time.

June 14, 2019
Written by Elise Schoening