COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Trends In Generative AI For Marketing

Trends In Generative AI For Marketing

Generative AI is creating incredible new opportunities for marketing, but you might have questions about how it works and why it matters. How do we safely integrate it into our everyday tasks? Where is it headed, and what does it mean for our roles? This new report from Salesforce shows how 1,000+ marketers are experimenting with generative AI, building their…
2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns

2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns

Two decades have passed since ABM emerged on the B2B scene and revolutionized the way organizations plan, execute and measure their marketing campaigns. First coined by ITSMA in 2003, ABM has grown to become a staple tactic among modern marketers’ toolboxes. In fact, Demand Gen Report’s “2023 ABM Benchmark Survey” found that 67% of marketers rely on ABM strategies today, and…
4 Ways To Nurture Your Marketing Message

4 Ways To Nurture Your Marketing Message

Marketing messaging must be carefully nurtured to truly resonate with prospects, and this infographic provides four strategies B2B practitioners can use to enhance their messaging.
7 Creative Design Trends For 2024

7 Creative Design Trends For 2024

To create engaging campaigns and graphics, organizations must stay abreast of the latest designtrends. This infographic reveals seven creative design trends predicted to be popular in 2024.
Designing Surveys To Make Better Business Decisions

Designing Surveys To Make Better Business Decisions

Surveys are useful for helping organizations understand customer sentiment, areas of improvement and to get a general pulse of their customers’ needs. This infographic outlines a strategy to create strong surveys that deliver results.
2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays

2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays

Though Connected TV (CTV) advertising first showed up on screens in the late 1990s via TiVo, the programmatic advertising format didn’t really take off until the 2010s. Now, as we approach 2024, B2B advertisers — who were traditionally slower on the CTV uptake — are embracing the strategy in droves, as 70% of practitioners are currently leveraging a CTV approach.For the 30% who aren’t…
10 Ways To Use AI In The Sales Process

10 Ways To Use AI In The Sales Process

RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals and sellers to determine how sales teams are incorporating AI tools and technologies into their sales processes. This infographic outlines the findings.
The Difference Between Micro- & Nano-Influencers

The Difference Between Micro- & Nano-Influencers

Recent research found that 86% of B2B organizations are using influencers to help build brand credibility, but there are two niches of influencers: Micro and nano. This infographic outlines the difference between the two.
7 Steps To Mastering Social Media Management

7 Steps To Mastering Social Media Management

Social media is essential to business growth, but the ever-evolving trends and user preferences make it tricky to navigate. This infographic outlines seven steps to help organizations master social media management.
How To Craft Evergreen Content

How To Craft Evergreen Content

For content to be classified as evergreen, it needs to be continuously relevant and fresh over along period of time. This  infographic outlines how the use of SEO keywords and general search optimization can make content appear in online searches long after it gets published.
Subscribe to this RSS feed