The challenges of data quality are widely recognized. They will only get worse as business data gets more complicated and businesses evolve more rapidly.
The Network of Record is a continuously-updated database of company and contact information constructed from multiple sources including public data, commercial vendors and sales and marketing interaction records from participating Radius clients.
Topics covered include:
An accurate depiction of how the Network of Record differentiates from other approaches to data quality;
How it can be applied into any B2B business; and
A detailed analysis of how this type of approach to data quality can improve prospect data.
Check out this white paper to learn about whether or not a Network of Record is the right approach to managing the health of your database.
