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Web Seminars

Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation

Marketing automation technology is a powerful new tool for marketers. But don’t confuse a robust tool for a quick fix. Too often B2B marketers get caught up in its compelling promises of greater efficiency and increased productivity, only to fast forward past the critical stage of auditing the real problems in their business -- bad data, unaligned sales and marketing…

How Does Your Webinar Stack Up?

Wondering how your webinar performance stacks up against your peers? Join us for a webinar today, featuring results from a new best practices research study analyzing strategies to optimize your webinars in Q4 and beyond. Key takeaways you'll gain from this webinar: Successful promotion strategies - including incentives Optimal webinar formats and lengths Speakers and topics that draw the strongest…

Using Content To Establish Sales Credibility

Register today to hear from Jill Konrath, author of the new book Snap Selling, who will share insights into how successful sales executives can be “invaluable” by using relevant content and thought leadership to sell value and “become the expert clients can’t live without.” Konrath will also share: Insights into the “Buyer’s Matrix” How frazzled customers think Strategies for a…

Marketing Misalignment Series

Part 1 - ON-DEMAND This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors. The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study…

Inside The Mind Of the B2B Buyer--New Data on the Path to Purchase

Part 1 - ON-DEMAND The verdict is in-- It’s clear that buying habits have changed and customers are: • More educated about solutions and competition than ever before • More opportunistic and impulsive in their buying behavior • More resourceful and connected to other buyers Part 2 - ON-DEMANDThe webinar will look deeper into survey data, which includes interesting insights…

Utilizing Content Marketing To Drive Demand

The biggest hurdle for companies expanding their demand generation programs is building the content and processes necessary to fuel the more powerful engine. Speakers: Andrew Gaffney, Editor of DemandGen ReportJoe Pulizzi, Co-author of "Get Content Get Customers" / Founder of Junta42. When: ON-DEMAND Webinar Slide Deck: