A Clearer View of Marketing & Sales Pipeline Management

Live Webinar: May 1st, 2013 at 2PM ET / 11AM PT  •  Register Now »

While the view of “prospects to leads to opportunities to wins” is still a relevant view of the B2B sales and marketing pipeline, traditional models for effective pipeline management is obsolete. A two-dimensional view of marketing-generated leads that sales reps then develop does not accommodate the dynamics of the new multi-touch, buyer-in-control process that requires continual inside sales/field sales/marketing/buyer interaction. Nor does it enable sales and marketing execs to have clear visibility into their pipeline strengths and weaknesses.

This webinar addresses the challenge of how to achieve better pipeline optics that clearly demonstrate opportunities for improved lead generation and lead development practices, which result in optimized pipeline volume, quality, conversions, velocity, predictability and marketing ROI.