The Ultimate Guidebook To Channel Partner Ecosystems

Businesses are undergoing a paradigm shift. The very nature of competition, the ways customers buy and how companies go to market is changing.

A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

The shift in mindset means changing your processes for understanding what and who is included in your ecosystem and how they fit into your strategy.

This guide breaks down everything you could possibly need to begin addressing your new ecosystem mindset, including:

• The new ecosystem blueprint;
• How to get and use channel partner data;
• Applying segmentation for ecosystem success;
• Identifying your partner segments; and
• The benefits of mapping your channel partner ecosystem.