News Briefs

Callidus Acquires LeadFormix To Add Marketing Automation To Cloud Platform

Callidus Software Inc. a provider of sales effectiveness and cloud computing solutions, today announced its acquisition LeadFormix, a marketing automation and lead management vendor. The company acquired LeadFormix for approximately $9 million in cash, subject to final adjustments as set forth in the Agreement, according to a company press release.…

January 4, 2012
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VerticalResponse Adds Social Media Technology Platform To Marketing Tools With Acquisition of Roost

VerticalResponse, a provider of self-service marketing solutions for small businesses, recently announced its acquisition of Roost, a privately held social media marketing technology company based in San Francisco, CA. Financial terms of the transaction were not disclosed. With the acquisition of Roost, VerticalReponse said it intends to centralize the campaign…

December 21, 2011
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G3 Communications Launches Channel Marketer Report; New Online Publication Targets Key Marketing Sector

G3 Communications announced the launch of Channel Marketer Report, a targeted e-media publication covering the latest solutions, trends and strategies to help vendors and their partners optimize their marketing, both to and through their partner networks. Channel Marketer Report (CMR) will highlight solutions and processes designed to help marketing executives…

December 19, 2011
Written by Demand Gen Report Team

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business…