LeanData Unveils Updates To Account-Based Marketing Suite

LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives.

One of the updates includes LeanData's integration with Marketo Webhooks. The integration positions LeanData users to build customer lists for account-based lead nurturing. The integration can also sync account details with leads found within the user's marketing automation system.

Other features include:

  • Account-Based Reporting, allowing sales reps to see relevant campaign touches, which can assist sales in closing deals; and
  • Account Alignment, designed to ease the account reassignment process, and ensure that the right lead gets to the right sales rep.

“We’re very inspired with the pace of customer implementations, and their eagerness to deploy across their entire sales and marketing teams,” said Dan Ziman, CMO at LeanData. “Our learnings along with our account-centric vision have led to a greater ability for sales and marketing to work together on segmenting, routing, and reporting at the account level.”