Gong Forecast Aims To Deliver Sales Accuracy Based On Reality
- Written by Christina Cargulia
- Published in News Briefs
Gong, a revenue intelligence platform for B2B sales teams, launched a reality-based sales forecast platform designed to deliver revenue predictability by providing a complete picture of deal health and pipeline risk based on customer interactions. Gong Forecast aims to help go-to-market teams increase productivity and efficiency.
According to Forrester, 79% of sales organizations miss their forecast by more than 10%, even during times of economic prosperity and certainty. Gong Forecast applies proprietary AI and machine learning technology to surface risky deals, see what has been forecasted and understand the "why" behind any changes.
Additional capabilities include:
- Reality-Based customer interactions across web conferencing, phone, email, instant messages, contracts and more;
- Autonomously capturing all customer interactions, then surfacing insights enabling reps and managers to identify risks and responses; and
- Driving alignment across an entire organization around customer reality, enabling them to take steps that increase deal success.
"As revenue leaders, it is not enough to guesstimate business results based on a spreadsheet or even activity level," said Amit Bendov, CEO and Co-Founder of Gong, in a statement. "The only clear indicator of success is the voice of the customer. Gong Forecast captures that voice in real-time, ensuring that decision-making comes from the truth of what's happening with customers. This makes the Gong Reality Platform even more valuable to revenue teams by helping them boost operating efficiency and drive more successful outcomes."