Demanding Views

Put Your CRM To Work To Unlock Events’ Full Potential

Today’s event planners have a wealth of data at their fingertips — you might even say it’s an overabundance. And while leveraging data during the event planning process is helpful (and necessary), it needs to be the right data, which is the data that lives within your customer relationship management…

June 16, 2023
Written by Chris Federspiel, Blackthorn.io

The Other Alignment Problem That’s Not Sales & Marketing

If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I’d be living in the Cayman Islands. It’s not bad that this is such a common topic; B2B organizations should notice and improve it. But while this disconnect is important to understand, there’s…

June 12, 2023
Written by Raja Walia, GNW Consulting

Startup 101: How To Manage A Product Marketing Launch

As a marketing communications director for Silicon Valley startups, I’ve worked on a dozen or more marketing product launches over the past few years. Releasing new product features to market is an intrinsic and vital part of the startup journey. The engineering team has been working on these updates for…

June 2, 2023
Written by Polly Traylor, Komprise

Value Selling Generates Sales Momentum In An Economic Downturn

During turbulent economic times, SaaS customers want ROI security — and SaaS companies can deliver by proving their solution is essential to driving successful business outcomes.

May 26, 2023
Written by Dan Sixsmith, Mediafly

The Roadmap To Revenue Enablement

Today’s customer lifecycle spans an array of interactions with disparate company functions, which risks misaligned messaging and more friction in the customer experience. To increase revenue velocity, sales enablement leaders must evolve their function to revenue enablement.

May 19, 2023
Written by Nate McCullough, Gartner Sales Practice

Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead

B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in the short term, it fails to have staying power — the kind that grows revenue and accelerates sales years into the future. As a result, many businesses are seeing their demand programs…

May 12, 2023
Written by Kelly Olson, The Mx Group

3 Tactics To Boost Demand Generation Performance In 2023

CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds.