ZoomInfo Builds New Lists Segmentation Tool For Marketing Teams
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- Published in DemandGen Reports
In the midst of a dismal economic climate, marketers are struggling to find more targeted resources which can improve response rates as the quality of the sales leads they provide to their sales organizations. After building a base of more than 3,000 customers from sales teams at 20% of the Fortune 500, ZoomInfo recently launched a tool designed to provide marketers with the ability to create targeted marketing campaigns from a CAN-SPAM compliant database of 45 million people and 5 million companies.
ZoomInfo Lists leverages the success of the Waltham, MA-based company’s semantic search engine and artificial intelligence 
algorithms. The solution is designed to provide direct marketers with an alternative to traditional email and direct marketing campaign list creation that are typically one time use, blind distributions where companies must pay extra for customized targeting, selects and list segmentation.
Richard Eldh, Managing Director and Co-Founder of leading research consultancy SiriusDecisions, predicted tools like ZoomInfo Lists will be an essential part of marketing strategies in this challenging economic climate. “Defining high propensity to buy profiles and then building your database around those profiles has become of paramount importance to demand creation professionals. The cost of not doing good segmentation has become much too large, especially in these lean economic times,” Eldh said.
Three of the unique features which make ZoomInfo Lists uniquely suited for marketers include:
ZoomInfo Lists has been beta tested over the course of the last two months and has already been used by 30 marketing organizations for email marketing campaigns in the financial services, technology and marketing sectors.
algorithms. The solution is designed to provide direct marketers with an alternative to traditional email and direct marketing campaign list creation that are typically one time use, blind distributions where companies must pay extra for customized targeting, selects and list segmentation. Richard Eldh, Managing Director and Co-Founder of leading research consultancy SiriusDecisions, predicted tools like ZoomInfo Lists will be an essential part of marketing strategies in this challenging economic climate. “Defining high propensity to buy profiles and then building your database around those profiles has become of paramount importance to demand creation professionals. The cost of not doing good segmentation has become much too large, especially in these lean economic times,” Eldh said.
Three of the unique features which make ZoomInfo Lists uniquely suited for marketers include:
- Unlimited Usage – ZoomInfo enables marketers to email targets as many times as they want over the course of a year, supporting multiple campaigns to targeted audiences, nurturing prospects over time rather than depending solely on a single blast to communicate your messages to the market.
- Highly Targeted Segmentation – ZoomInfo Lists offers 24 categories of information and as many selects as needed without additional charge.
- Intelligent List Creation and Follow-up - ZoomInfo Lists provides in-depth profiles delivering deep insight into prospects, including their career history, educational background and insight into extracurricular business activities and interest such as board membership and trade organizations.
ZoomInfo Lists has been beta tested over the course of the last two months and has already been used by 30 marketing organizations for email marketing campaigns in the financial services, technology and marketing sectors.
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