iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM

September 13, 2011
Written by Demand Gen Report Team
Published in DemandGen Reports

media_whiteLogo Email marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference.

Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve seen strong global adoption of iContact for Salesforce,” said Ryan Allis, CEO of iContact in a press release. Currently there are more than 500 salesforce.com customers in the AppExchange since the launch of iContact for Salesforce in September 2010.

The email marketing solution is available on the salesforce.com AppExchange and is designed to enable users to create, send and track targeted emails to their customers within Salesforce products.

One of the top 20 most popular paid applications on AppExchange, iContact has added customers across a variety of industries including: Elkay, Model Metrics, Arthur J. Gallagher, BCorp, Glocap, among other leading brands across 25 countries to successfully grow their businesses.

Elkay’s Channel Marketing Manager, Jens Bolleyer, said she selected the iContact for Salesforce based on its ease of use and functionality. “[iContact] provides real-time feedback on campaign status and allows for targeted follow-ups. iContact also allows us to address data quality issues, improving our results with every campaign. We experience great customer service and attention to detail by iContact’s support team, if needed, but the application is so easy to use there is no excuse to not utilize email marketing.”

In March 2011, iContact was honored with an AppExchange Best of ’10 Award in the Mass Email category, which recognizes applications that deliver large email campaigns and post-launch reporting. With 61 AppExchange reviews, iContact maintains a 4.7 out of 5 overall rating from salesforce.com customers.