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DemandGen Reports

Compass Learning Finds Automated Marketing Leads To Greater Volume & Efficiency

After relying on trade shows and face-to-face events as their exclusive lead generation strategy, Compass Learning decided to switch gears and automate their marketing. After transforming their outreach strategy earlier this year to targeted email campaigns and trigger-based offers, the Austin, TX-based company has ramped up the number of marketing…
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Network Startup Strangeloop Loops Lead Gen, Automation Into Early Web Content Plan

Marketing automation is now funneling down from large companies to smaller ones, it is becoming a building block of the launch strategy for some companies. Starting up in June 2007, Vancouver, BC-based Strangeloop Networks made it an early priority to automate marketing and integrate its lead gen efforts.
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Bronto Software Sees Spike In Conversions; Doubles Qualified Opps

Sorting through a high volume of leads to determine which are valuable and /or sales ready is a common problem among many BtoB marketers. Bronto Software found itself inadvertently passing over important opportunities as it was difficult for the marketing team to sort through the clutter of leads being passed…
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IDC Analyst Stresses Critical Role Of Marketing Performance Measurement

Since marketing is now included in weekly, monthly, quarterly, and annual reporting and strategic planning process meetings, Marketing Performance Measurement (MPM) processes are becoming an essential tool to create a well-communicated cadence with sales and corporate management.
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Marketo Raises $8 Million In Series B Funding, Set To Drive Expansion

Lead management software vendor Marketo announced that it has secured $8 million in Series B funding. The round was led by Storm Ventures, with participation from existing investor InterWest Partners. The funding is earmarked to expand sales and marketing in North America and internationally, continue to fuel Marketo’s product pipeline,…

Managing Brand Reputation & Building Trust A Tricky Issue

Trust in business is at its lowest point in centuries. According to a recent Roper study, only 13% of Americans found large corporations to be trustworthy. A separate Gallup survey showed that 62% of people do not trust large companies. In order to help reverse this trend, marketing veteran Jarvis…
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