The Missing Link In Demand Generation
- Published in White Papers
How to turn social media into a profitable demand generation tool
Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by formulating the right social media plan, BtoB marketers can quickly acquire consistent and relevant prospects and as a result, churn out more qualified leads. In this comprehensive white paper, you’ll learn why an integrated social media strategy will bring in the most valuable leads, as well as how to transform social-sourced leads into real revenue.