Terminus Strengthens GTM Leadership With CMO, CPO Promotions

December 14, 2022
Written by Klaudia Tirico
Published in News Briefs

Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer.

Prior to her new role as CMO, Cunningham served as Terminus' VP of Marketing and developed a strong track record of aligning GTM teams to achieve sustainable revenue growth at B2B marketing agencies, as well as high-growth SaaS companies such as Boardable and Conga.

"I've always been a practitioner, strategist and strong advocate for ABM, so I've long been a fan and advocate for the Terminus brand," Cunningham said in a statement. "The company started the ABM revolution, building a product that champions marketers and helps them drive sustainable revenue growth. But recently, that story has been lost in the noise with new players entering the space and shifting the definition of what ABM truly is. I joined Terminus to reclaim that narrative and take back our rightful place as the unequivocal leader in ABM."

Lassy's promotion to Chief Product Officer aims to modernize Terminus' product lifecycle management, enhance GTM positioning and invest in future innovation. After leading product innovation, strategy, architecture and development at Experian, he joined Terminus as SVP of Product and Chief Architect in 2017 to scale the company's global product strategy.

"As a product-first leader in the martech space, I've always appreciated Terminus' commitment to building a platform for the people actually leading the charge — marketers," said Lassy in a statement. "When the opportunity arose to help lead the company's GTM strategy transformation, I didn't think twice. With marketers feeling pressured to drive revenue outcomes, we're focused on delivering an action-oriented ABM platform that provides distinctive multichannel experiences rooted in best-in-class data."