BrightFunnel Launches Campaign, Revenue Measurement Tool

BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer's funnel.

The tool positions users to gain insights into how leads are entering and progressing through the buying funnel, ultimately enabling marketers to connect the dots between marketing spend and company revenue.

Other features include:

  • A holistic funnel view designed to help identify how leads are moving through the funnel and highlight areas that require improvement;
  • An automated cohort analysis to benchmark trends across quarters;
  • Dynamic filters for funnel analysis by specific campaigns, channels, geographies or business segments; and
  • Ability to track campaign performance in real-time, as well as how it affects pipeline and revenue.

“Being a data-driven marketer means more than just collecting data,” said Nadim Hossain, CEO of BrightFunnel. “Marketers must harness that data to surface insights faster, and make smarter decisions every day, to produce greater revenue impact from marketing campaigns. With Revenue Waterfall, B2B marketers can finally have detailed insights into progression rates and velocities across stages.”