Demanding Views

5 Payoffs of Sales Performance Management

By Lorna Heynike, SVP Marketing, Callidus Software CRM systems rely on subjective data that’s entered by the sales team. But accurate, real-time performance data with a sales performance management (SPM) system takes the guesswork out of how employees are really performing.

March 2, 2010
Written by

Make it Rain: Seeding the Clouds for Effective Lead Generation

By Scott Mersy, VP Marketing & Products, Genius Inbound marketing is all the rage. Once largely the realm of BtoC, inbound has captured the imagination of BtoB marketers who fantasize that inbound will provide them with manna from heaven. And why not?

February 23, 2010
Written by Demand Gen Report Team

5 Part Framework To Assess Influence In The Social World

By Steven Woods, CTO, Eloqua Managing influencers, such as analysts and the press, has long been a part of the role of marketing.

February 16, 2010
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A Process-Based Guide To Improving The Value Of Marketing Investments

By Carlos Hidalgo, President, The Annuitas Group There has been a lot of noise made over the last two years in the BtoB marketing space. In some ways, it seems that BtoB marketing is growing up right before our very eyes.

February 9, 2010
Written by Demand Gen Report Team

Seed Nurturing? Not Unless You’re Walt Whitman

By Malcolm Friedberg, Principal, Left Brain Marketing I read the column on Seed Nurturing in DemandGen Report last week and was surprised by some of the recommendations it made.

February 2, 2010
Written by Demand Gen Report Team

“Seed Nurturing” and The Future of Lead Nurturing

By Jon Miller, VP Marketing, Marketo BtoB marketing has dramatically evolved over the past few years. Early on, the primary focus was on “closing the deal,” investing dollars on mass marketing, advertising, and branding regardless of measurable ROI, and encouraging the sales team to reach out to every prospect regardless…

January 26, 2010
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5 Ways DaaS is Changing The Way Marketers Think About Data

Jim Fowler, Chief Executive Officer, Jigsaw Data as a Service (DaaS) will do for the data business what Software as a Service (SaaS) has done for software. Ten years ago, every organization with a CRM solution was essentially in the business of procuring and managing software to run it.

January 18, 2010
Written by Demand Gen Report Team

Demanding Views

5 Payoffs of Sales Performance Management

Make it Rain: Seeding the Clouds for Effective Lead Generation

5 Part Framework To Assess Influence In The Social World

A Process-Based Guide To Improving The Value Of Marketing Investments

Seed Nurturing? Not Unless You’re Walt Whitman

“Seed Nurturing” and The Future of Lead Nurturing

5 Ways DaaS is Changing The Way Marketers Think About Data

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