via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every…

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and prospective customers, it might be time to reevaluate your personalized marketing tactics.

By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right. So, what is causing this disconnect? In a recent webcast, Elle Woulfe, VP of Marketing at PathFactory, shared three reasons why personalization efforts are falling short for B2B marketers and offered some…

Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of…

“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me obvious or what? As the end of the year creeps up, and marketers begin planning and strategizing for 2019, it’s also a…

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have…

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how…

In an interview with Demand Gen Report's Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly. Listen to the full podcast to hear more of Anne's insights:

During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers. “Every marketer in the world…