Top Quotes From Best Of #B2BMX
- Written by Kelly Lindenau & Michael Rodriguez
- Published in Blog
There’s nothing quite like attending a concert and hearing that one lyric that just resonates with you —one that gives you chills and reminds you why you love that band so much. For the Best of #B2BMX team, we’ve had that feeling all week at the Best of #B2BMX virtual event, as our esteemed speakers shared snippets from their albums of marketing wisdom.
Much like the chorus you can’t get out of your head, we rounded up the most impactful quotes we heard throughout the series. Behold, the greatest hits:
“RevOps can provide your company with a significant competitive advantage, such as higher efficiencies, cost savings and seamless customer experience. But it can only happen if your RevOps team has time to think, strategize, analyze and plan.” - Brandi Starr, Tegrita
"When creating content, look for ways to link what’s already familiar to your audience’s brains to something they might find new.” - Carmen Simon, Corporate Visions.
"GTM isn't just about launching a new product: It's about creating a repeatable and scalable process." @Terminus' @sangramvajre is helping us identify and fix the issues in our GTM strategies. Tune in to the Best of #B2BMX now to learn more: https://t.co/jjhouqBLmc pic.twitter.com/mmUBFI4QaE
— Best Of #B2BMX (@B2BMX) September 27, 2021
“If you want to move beyond 1:1 and do account-based [marketing] at scale, we have to find a way to cluster and comingle these accounts. Aligning accounts by factors such as region and industry is important for understanding and engaging accounts at scale.” – Kelvin Gee, Oracle
“Respecting your buyers and developing a true solution approach is really about understanding what buyers buy from their partners. A buyer aligned strategy — the route of customer obsession — is critical to understanding buyer needs and drives solution mapping.” – Maria Chien, Forrester