Tackling ABM FAQs With Triblio’s Andrew Mahr

February 12, 2020
Written by Klaudia Tirico
Published in Blog

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

The company recently launched its “Ask an ABM Expert” series and we had a chance to sit down with Andrew to chat about all things ABM and the series itself. During our conversation, he shares:

Frequently asked questions he gets from today’s ABM practitioners;
Common challenges, such as alignment, content production and orchestration as a whole; and
His advice on how B2B organizations can achieve organizational alignment.

Whether you’re an ABM veteran or just starting out, this is a conversation you don’t want to miss.